Hong Kong is one of the most food-obsessed cities on the planet. You can eat brilliantly here for $40 on a plastic stool or $400 at a rooftop counter. But try finding a high-protein, fresh, ready-to-eat meal at a supermarket for under $60, one that actually tastes like it was made by a chef, and still has 10 days left on the shelf when you buy it.

We couldn't. So we developed t.

FITTER. started with a simple frustration: the gap between food that's convenient and food that's good for you shouldn't be this wide. Meal plans require subscriptions. Food delivery expires in a day and costs $120 before you've added a tip. Supermarket ready meals compromise on either protein, quality, or both.

We built our kitchen from scratch. We sourced hormone-free chicken and Grass-Fed Angus beef from SilverFern Farms in New Zealand, one of the first farming operations to reach net zero carbon. We developed six recipes that work as restaurant dishes, not as "healthy food." We engineered a 10-day fresh shelf life so a full week of eating well is a single shopping decision.

Every meal is prepared fresh in Hong Kong daily. No preservatives extending the shelf life artificially. Just proper food safety, UV-sanitised facilities, and cold chain management from our kitchen to the fridge at Market Place.

Our three commitments:

Traceable Premium Proteins We know where every protein comes from. Hormone-free, family-farmed chicken. Grass-fed Angus beef. The sourcing is non-negotiable.

30g+ Protein, Every Meal Not a marketing claim. Every single SKU delivers a minimum of 30 grams of protein. The Korean Bibimbap tops out at 35g. Protein is the point.

10-Day Shelf Life. Fresh, Not Frozen Chilled for 10 days. Freezer safe for 2 months. We achieve this through proper food production, not additives. EuroFins laboratory certified.