Hong Kong is one of those amazing foodie cities where one can eat brilliantly for $40 on a plastic stool or $500+ at a fancy restaurant. But try finding a high-protein, ready-to-eat meal at a supermarket; made by a chef, with hormone-free ingredients, 10 days shelf life, all for under $60. We couldn't. So we built it.

The gap shouldn't be this wide. Meal plans require subscriptions. Food delivery costs $120 before tips. Supermarket ready meals compromise on protein, quality, or both. We decided none of those were good enough.

We built our kitchen from scratch. Sourced hormone-free chicken and Grass-Fed Angus beef in New Zealand, from one of the first farming operations to reach net-zero carbon. Developed six recipes that work as restaurant dishes — not as "healthy food." Engineered a 10-day fresh shelf life so a full week of eating well is a single shopping decision.